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Viva La Mamma: Dolce and Gabbana’s Collections Dedicated to Mothers

Domenico Dolce and Stefano Gabbana did a fashion ode to mothers. The designer duo presented their new collection that celebrates mothers, in Milano.

“The word mamma is not fashion, it’s immense love. We got all the ideas from kids, we wanted to offer something real and not just clothes, clothes, clothes. Through fashion, you can speak about things that have deeper meaning. We live in dark times, but we want to remind people that love can change everything” says Stefano.
Before the runaway show started, 11 mothers hit the stage with their kids. Pregnant Bianca Balti, Dolce and Gabbana’s muse, received big applause when she walked the runway in a soft, pink creation.

Kid’s drawings and quotes about mother’s love were huge part of the designs. A significant motive in the collection was the red rose, not only because is the gift mothers receive for mother’s day but because it’s Stefano’s favorite memory from his childhood- the smell of roses of his mother’s red lipstick.

Every single detail in the fashion show celebrated mothers. Dolce and Gabbana translated Edoardo Bennato’s hit song “Viva la Mamma” on 14 different languages and included it in the fashion show.

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See more: London and Milan Fashion Week – Fall/Winter 2015 Collections