Limitless is a new Indian company which created “Broken India”, a unique campaign that challenges the perfect pictures painted by “Beautiful India” and demonstrates the reality behind the cropped Instagram photos of India.
“Broken India” shows the harsh reality in India, the pollution and poverty.
“By bringing Broken India to light, we really wanted to strike a raw nerve. Only when people realize the state of affairs and break out of their comfort zones, is when they can start to make a difference. A bit of negativity is essential for positive change,” said Limitless about their “Broken India” campaign.
Take a look at the dark reality behind the travel photos taken in India!