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The Queen of LA Fashion – Peri Arenas of Peri A on Robertson

Peri A. is the ultimate fashionista, priding herself “on finding hot designers before they become hot gossip”.

Taking over the prime Robertson location next to Henry’s hotspot that used to be Kitson Men, Peri has transformed it into an Influencers dream, with bubble gum pop aesthetics that explode on the senses and a treasure trove of cutting edge, jaw dropping designers that have not yet saturated the scene.

Peri’s passion is discovering new and undiscovered talent, like a heat seeking missile she hunts them down and  brings them into the light by showcasing them in her store. Her designer discoveries have become some of the most coveted names in recent times. She accounts this to her fashion feverish eye for detail “it doesn’t have to be expensive; it has to be very detail-oriented, though. It could be inexpensive, but if their detail is on point, that’s what’s important to me. I’ve seen stuff that’s expensive but if the detail isn’t there, I’m not interested.

Peri’s hunger for the new and struggling artist cascades unto the far corners of the globe, searching far and wide she has designers from Japan to Belgium. Some of the current names she carries  include  Mira Mikati, Filles A Papa and Adriana Iglesias.’

“I have buyers all the time come into my store to try and steal designers from me. It stinks but there is nothing I can do!” Says Peri who truly has created a space that will make you never want to leave except to show off your traffic stopping new garments.

Peri was almost forced into fashion by every fashion fanatic that would stop her to ask where did she get her clothes. “When I was living in NY and frequent Barneys ( without fail ) , one of the sales people or the vice President, would stop me and ask what I was wearing? I used to joke with him and say you should have a Peri’s Corner in Barneys. He wanted to but there were a lot of ropes to go through”. Stores and websites would call her to ask her advice, so much so she considered charging a consulting fee.  It was becoming very clear that Peri should open her own store and when her brother suggested she open a store in Parker Palm Springs  she said it was  like “asking a drug addict if they want to open up a Pharmacy” Veri Peri was born!

Peri A decided to burst onto the Robertson scene and shake it up in 2017 and quickly realised that there have been a lot of changes with people not going out to shop as much, she is on a mission to change this by providing the fashion forward crowd with a unforgettable in-store experience. “The thing that is different about us are a few things , one is that I do all the buying myself! I have to love it otherwise i can’t sell it! I have to want to put it on myself now or when i was my daughter’s age.” Peri thinks outside the box, saving the shopper hours of screen time!

“I pride myself in taking chances. Fashion should be fun, interesting and stimulating. Most stores today are afraid to take risks, I welcome it.”

So what’s waiting for you in Peridise? Think serious and fun jewelry, in-your-face accessories, pop inspired prints, and clothes that scream contemporary class, evening clothes and conservative suits so there is something for everyone! You’ll also find a whole host of underdog designers who totally throw shade on the likes of Chanel and Valentino. Peri may be part of fashion’s treasured inner circle, but she brings with her to Robertson Blvd an uprising. This brand is about more than making just fashion statements. PERI.A is set to shake up the American fashionscape.