We could all use a little help managing stress. Stress is the number one culprit for many increasingly common problems such as insomnia, weight gain, fatigue, depression, and countless others. This was at the forefront of her mind when Brittany Carbone—founder of the CBD brand, TONIC —was a health coach and physical trainer. She was determined to help her clients (as well as herself) find the most effective means of dealing with the weight of life.
With a deep knowledge of herbal remedies, Carbone began incorporating adaptogens into her clients’ regimen—herbs traditionally used in Chinese and Ayurvedic medicine which can increase our bodies’ resistance to stress and create a state of homeostasis. Ginseng and ashwagandha are examples of popular adaptogens. In addition to adaptogens, Carbone also used CBD in her own routine to manage stress and anxiety, another natural substance which is said to provide homeostasis in areas such as sleep, appetite, and mood.
“I began combining CBD with ashwagandha root because I realized they have similar effects, but take different pathways to get there. The idea was that together they could cover more ground, doubling down on each other’s effects to create a stress-relieving, mood-boosting, adaptogenic powerhouse.”
And that’s exactly what happened.
In true start-up fashion, Carbone created TONIC in her parents kitchen in 2017, obsessively researching, developing, and testing (and testing, and testing…) until she finally arrived at her company’s flagship product: The OG TONIC, a tincture containing CBD in perfect concert with ashwagandha, black seed oil, and pure maple. Now that Carbone had her magic elixir, where was she going to get quality and consistent CBD?
That was when TONIC became a true family affair. Carbone convinced her parents to grow hemp on their farm in Upstate New York, with her husband Erik as the lead grower. Thus, Tricolla Farms became one of the first private hemp farmers licensed in New York State. Now with the assurance of obtaining quality, consistent CBD, Brittany, her husband, and her parents jumped head-first into their mission of conscious and sustainable hemp cultivation.
After about a year, the crew had their inaugural harvest. In no time, Tricolla Farms was steadily supplying single-origin, sustainably sourced hemp for TONIC’s CBD products. With their success, Brittany and her family decided to take their quality-control efforts a step further—they created Bardo Labs, which covers extractions, refinement, R&D, manufacturing, and distribution. This created a full seed-to-sale operation that would allow the highest degree of quality control, innovation and consistency across all TONIC products.
Today, TONIC offers tinctures, topicals and skin care, edible morsels, and even pet treats that are mindfully formulated to provide targeted support where you (or your pet) need it most.. TONIC has even incorporated other, lesser known cannabinoids than CBD into their line of products. For example, TONIC Renewal: Face + Body Body Oil incorporates CBC (cannabichromene)—a substance from hemp found to help manage acne due to its anti-inflammatory properties combined with its ability to suppress excessive oil production in the skin’s sebaceous glands. And TONIC’s ZONE CBD Vape Pen infuses natural terpenes such as limonene (found in citrus rinds) and pinene (found in pine trees) to further provide natural support to your body’s stress response system.
Because every person’s needs are different, as well as the effect CBD or adaptogens may have for them, TONIC has created a product for everyone and has made finding the perfect product as easy as a 5-question quiz.
With a successful seed-to-sale operation growing every day, Carbone made sure TONIC gave back to the community. She launched TONIC’s Purpose Program with a commitment to donate a portion of revenue to different nonprofits each month. Since March 2019, The Purpose Program has donated over $60k to nonprofit organizations.
Her journey has gone so much farther than creating health supplements: through commitment to family, sustainability, natural remedies, and giving back, Carbone has established a solid foundation and a prime example of how to create an ethical, conscious full-scale operation in the CBD industry. She has done so through remaining true to her core values: be good, do good, be mindful, and be about it—”words plant the ideas, but actions harvest them.” Try TONIC’s full product line and get 10% off your order with code WOMEN10 today!