Search engine marketing has seen numerous marketers do well over the years and it has always been an intriguing reality for those who have been paying attention. Some of the finest professionals who have worked their magic through search engine marketing have been women.
These are women who have been able to take their knowledge and apply it to multiple campaigns. Those who are looking to get a real read on the market and want to dominate will know it has to start with these women and what they’re able to bring to the table.
Here are the most powerful women in search engine marketing.
1) Rae Hoffman
Rae Hoffman is one of the most experienced SEO professionals in the industry and has made a name for herself over the years.
She continues to do well because of her prowess as someone who knows SEO inside and out. She is CEO at Pushfire and continues to display her SEO skills through the progress her company has made over the years. Many professionals call her to speak at SEO conferences because of the value she has to offer and the knowledge she provides.
This is one of the brightest minds in the business, and she is among the best at what she does.
2) Jill Whalen
She started in the 90s when SEO was getting off the ground, and it has got to the point where she is regarded as a major reference for many businesses. Her work has spread everywhere and is well-regarded for the value it has to offer in multiple niches.
It isn’t about one but about various benefits she can bring to the forefront.
One of the major focus points for Jill Whalen over the year has been with optimizing for conversion rates because that is a must while you are bringing things together.
She has always wanted to do well in this regard, and it shows through the progress that has been made.
3) Alexandra Tachalova
SEMRush regards her as one of their brightest minds, and Alexandra Tachalova has been working around the world for years when it comes to SEO.
She has earned great respect for the work she does and continues to speak at various SEO conferences around the world such as SMx and SEMdays to name a few. This illustrates how she has become one of the leaders in SEM as time has gone on and is only getting stronger.
“These are the most powerful women in search engine marketing, and all of them continue to dominate to this day,” remarks Tanya Woodford, founder of Beyond Elevated – search engine optimization. They are beginning to understand the power they have and the value they’re able to bring to their setup. With search engine marketing, the goal is to understand better how to optimize what is already in place because that is how you can push forward.
Those who want to stay ahead and maximize their potential will know everyone starts from the same place just like these women did years ago.