Lior Root and Sophia Trunzo are accomplished entrepreneurs, armed with ambition and combined decades of experience in paid media marketing and sales in the CBD industry. After years of leading in-house marketing teams, the pair seized on the explosive growth of CBD and started their own agency, Paradigm Media, in 2019. They have signed over 60 clients in under three years, including some of the biggest brands in CBD, and grown agency revenue by a projected 700%. We caught up with Lior and Sophia to hear more about how and why they started Paradigm Media.
What is Paradigm Media?
Paradigm Media is a data-driven and ROI-focused digital marketing agency that specializes in CBD and Cannabis advertising. As pioneers in the digital marketing industry, we’ve mastered our unique approach with innovative growth strategies to help our brands thrive in any competitive market. By leveraging our unique 360° strategy we are able to connect brands with their ideal audience and grow their online presence. We started our agency in late 2019 and are proud to say that, since, we have represented over 60 different brands as their one-stop-shop for all of their marketing needs.
What sparked the idea?
When we were working together at a local brand in San Diego, we were being reached out to personally by other brands asking how we were able to advertise on traditional platforms like Google and Facebook. If you’re not familiar, this industry comes with massive challenges and it can be incredibly hard to launch ads that are not only successful but compliant. These channels, which were available for any other industry, were not an option for CBD brands as there are so many policies in place. Brands from the largest names in the world to small mom and pop’s risked either getting their accounts disabled or banned. Because CBD is not federally categorized, it became close to impossible and brands were in the weeds (literally and figuratively) trying to find a way to advertise. From there we identified that there was a huge need for experts, like ourselves, in this industry to help CBD brands overcome these inevitable challenges.
Tell us more about the services you offer?
By understanding the challenges this industry is facing, Paradigm Media quickly became a one-stop shop for all of our clients’ needs. In 2019, we started with three services including; Paid Media, Affiliate Marketing, Email Marketing. Over time, we listened to our clients and decided to incorporate more services to provide brands full visibility of their marketing strategy and overall growth. In 2020, we began offering additional services such as Content Marketing, Social Media & Influencers Management, Web Development, and Graphic Design. By acting as an extension of our brands’ team, we’ve overcome these obstacles and have continued to exceed our clients’ goals month over month.
What is it like to build a business with your best friend?
It has been amazing and we feel very fortunate to have each other to lean on through this journey. While we originally met at a crossroads in our careers, we quickly connected through our entrepreneurial spirit and relentless drive. We’re both hustlers that live and breathe digital marketing so our dynamic is unmatched. Some clients even refer to us as ‘The Snipers.’ It’s not every day that you meet someone you can balance a professional and personal life with. When we’re not at the office, you can find us sipping a margarita by the pool. While we come from different backgrounds, Lior from Israel and Sophia being California native, we share a passion for success, traveling, and life in general. In the CBD industry, you really have to be excited every day to come to work and hustle and that’s everything we stand for. There are so many limits when it comes to CBD advertising and we’re up for the challenge. We pride ourselves on our ability to execute the most innovative strategies. We really feel like we’ve made a name for ourselves in this industry and we know this is just the beginning.
What’s next for Paradigm Media?
As a digital marketing agency specializing in the CBD industry, we understand the many difficulties brands face when promoting their products online and know how to overcome them. Therefore, we’re soon introducing new technology to the market that will revolutionize advertising CBD and Cannabis products online.
If you, or someone you know, are looking for experts to help with CBD or Cannabis advertising, make sure to reach out to Paradigm Media to set up a call.
Website: https://www.paradigmmedia.agency/
Email: info@paradigmmedia.agency
Instagram: @paradigmmediaagency
LinkedIn: https://www.linkedin.com/company/paradigmmedia/