A fashion company with a good product is no longer enough to win over consumers; while the fashion industry has always been trying to keep up with the latest trends, consumer behavior has shifted towards more than just quality and looking for products and brands that align with their values. For that reason, brands have been trying to create more sustainable and eco-friendly garments in line with more social and environmental matters while also trying to be more cost-effective.
There has always been why those products are a bit more expensive than other fashion products when it comes to swimwear and activewear. Still, research has shown that they are costly because creating and constructing them is just as complex and complicated as creating any other type of garment. In the past, it seems that brands were looking towards making their products more aesthetically pleasing rather than focusing on the proper fit of different body types.
The main complaint about many women trying to find fashion products was that every body shape is different, with different proportions. Especially with swimwear, which was generally sold as sets, women found it hard to find pieces that fit their upper body and lower body. With consumer behavior shifting towards more sustainable products and companies wanting to be more inclusive of all body types, it seems that proper fit now outranks comfort, style, quality, and purchasing for women trying to buy swimwear. Ideally, it should compress some places while positively revealing others, not ride up or come undone, while also making the wearer feel comfortable and confident. This presents challenges for swimwear brands because they are working on a smaller canvas to create a product that feels good, is innovative, and fashion-forward. For activewear companies, the reason for a slightly higher price point is due to high-quality materials that should be breathable, stretchy, moisture-reducing, along with other features.
With components like; the different types of fabric needed, like mesh, neon, spandex, Supplex, and many more; the need for special machines to handle the materials; and the necessity for them to stand up against the elements, activewear and swimwear are the perfect products for fashion brands to experiment with and produce more sustainable products that are eco-friendly for the environment, while also being stylish to fashion trends.
The fashion industry is one of the most significant factors for pollution, with over 26 billion pounds of textiles ending up in landfills each year. While consumers and brands may not completely give up on “fast fashion,” more consumers are willing to change their shopping habits and pay a premium for products from a sustainable brand over a non-sustainable one. For this reason, many fashion brands employ “reformation” when it comes to creating their new line of products, which is social proof that they can be sustainable without sacrificing style. With reformation, brands can create clothes that are up to trends but also make them sustainably. This means that everything from the fabrics used to the manufacturing processes to the features used in-stores are chosen with having a minimal carbon footprint in mind. According to Dr. Matt Johnson, professor at Hult International Business School, even if being sustainable isn’t a personal priority, “the idea of using a purchase to do good is attractive to many shoppers” By purchasing products with a higher price point that are environmentally friendly in some ways can help consumers compensate for the guilt they feel about their self-indulgent spending.
Fashion brands like Lumiere Paris have found a way not only to create aesthetically pleasing products, but they have done it in a way where they can make a positive difference to the environment. Created by sustainable fabrics made in Italy, the fashion brand manufactures garments from recycled ocean plastics to reflect the positive luxury values established by its founders, Vijay and Petya; genuine integrity and industry-leading craftsmanship that demonstrates positive social and environmental impacts. With nearly 15 years of experience in establishing and running digital consultancies and customer relationship management, Lumiere Paris is in a unique position to offer premium sustainable products in a reasonable price range. Lumiere Paris’s team understands that while fashion is necessary, it can also be a dirty business and is one of the most significant contributors to pollution and environmental damage. For this reason, they wanted to start a fashion brand that creates apparel solely from recycled and reusable materials. Not only are all their products developed using eco-friendly material, but they have also pioneered the use of alternative innovative technology materials with a cutting-edge business model to combine luxury fashion with ethical standards.
By researching and understanding their industry and the change in consumer behavior, Lumiere Paris also wants their products to be cost-effective. The inverse relationship between supply and demand will not be as drastic. Lumiere Paris’s mission is to be the voice of transformation through innovation in the fashion industry. As they progress, they plan to continuously challenge, push boundaries, and lead the revolution in the new consumer behavior era.
From their ethical manufacturing processes to their innovative fabrics and 100% recyclable packaging, they consider everything. They do not compromise on premium product quality, transparency, and sustainability, and all their collections represent the premium feel, elegant look, and ethical working environment. Lumiere Paris prides themselves on their work with one of Italy’s finest textile manufacturers that encompasses every value and commitment that company has to sustainability, our planet, and ethical process. The fabric manufacturer specializes in woven fabrics suited for activewear, lingerie, and outerwear and a leading player globally. The brand’s craftsmanship isn’t compromised either, with them working with one of the best garment manufacturers in Italy that also produces garments for some of the world’s biggest fashion houses. Along with that, their packaging is created by sustainably conscious providers that use eco-friendly cardboard boxes made out of 90% recycled paper and additional virgin fibers to ensure maximum strength. All printed ink is water-based, and all products are packaging with tissue paper that has been certified by the Eco Packaging Alliance.
While the question of the high-pricing remains, many brands, including Lumiere Paris, make it abundantly clear to their consumers that while their prices are high, they are using most of their profits to give back. Since its mission is to protect the earth, the brand donates a portion of its earnings to Ocean Clean-Up Projects, whose goal is to end plastic pollution and foster sustainable communities worldwide. Also, Lumiere Paris works with environmental organizations that support the United Nations on the Billion Tree Campaign to plant one tree for every package they ship.
As mentioned previously, engineering the perfect fit for activewear and swimwear takes time and money, which is why they are so expensive. While other factors like style, design, and price are important, a proper fit separates cheap versus costly products. Anyone who has ventured to YouTube and Instagram has seen product reviews from expensive and affordable brands, and the standard issue they have with cheap brands is that it either does not look like the product online or the fit is off. Many have discussed that they would pay the extra money to get a product that will fit their body shape and lasts longer.
Through their use of sustainable fabrics and eco-friendly processes, Lumiere Paris hopes that their efforts through education, activism, advocacy, and science will inspire change in consumer behavior, corporate practices, and public policy. The hope is to be a symbol of dedication to the future of fashion and the protection of our planet.