Dove has done an interesting social experiment called #ChooseBeautiful, an experiment challenging women to decide to be beautiful. The campaign was done in stations in Sao Paulo, Delhi, Shanghai, San Francisco and London. Women were given the choice of entering the station through a “beautiful door” or an “average door”.
“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves. Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day,” explains the company.
A survey shows that 96% of women don’t use the word beautiful to describe themselves and 80% of women use the word beautiful to describe certain things about them.
Take a look at the video to see women’s reactions to the experiment!