For most business owners, their website is the primary source of lead generation when it comes to their digital marketing efforts. There are a few different aspects worth investigating if your website does not seem to be living up to expectations in terms of generating new business. Here are eight potential problems and how to fix them.
You don’t have strong CTAs
If your calls-to-action are not clear or convincing enough, your potential customers have no real incentive pushing them towards getting in touch.
Fix this by roping in a professional copywriter to help you craft better CTAs and a designer to create click-worthy CTA buttons.
You aren’t offering the services your clients want
If you are struggling with generating leads, then maybe the problem lies in what you are offering. Maybe your leads want more from you. If you are a web design company, perhaps consider expanding your services to appeal to more people. For example, SEO is growing in demand, and businesses are searching for help. After all, a website will not show up in the search results if SEO isn’t adhered to, meaning that fewer potential customers will have the opportunity to explore what a company does.
So why not offer it to them? Outsourcing your SEO to a leading digital marketing company, such as Click Intelligence, who provides SEO reseller services, can enable you to offer more to your customers. However, just make sure your own SEO is up to scratch too! Outdated content and not keeping up with SEO trends and best practices can hurt your rankings and how your website visitors perceive your business.
Fix this by conducting regular research and updating your website accordingly.
Your contact forms are too complex
Complex contact forms are sure to scare away any potential customers who might be interested in making use of your services.
Fix this by simplifying the forms, asking for only the most critical details, like their name, email address, and phone number.
Your website takes too long to load
Individuals browsing the internet are in search of instant gratification. Research shows that most people are likely to click away if a website takes longer than three seconds to load.
Fix this by removing or downsizing any high-res images and videos.
Your content is sales-oriented
When a potential customer visits your website, they are usually looking to be educated and/or inspired. Sales-oriented content just isn’t going to get the job done.
Fix this by crafting copy around customers’ frequently asked questions at every level of the buyer’s journey.
Your social media presence is lacking
The chances are high that a potential customer will navigate to your social media pages for peace of mind that your company is indeed reputable before deciding to do business with you. They will check your reviews, how you engage with your followers, as well as the type of content that you post.
Fix this by paying more attention to developing and maintaining your social media presence or outsourcing your social media marketing to a professional.
Your website is lacking testimonials
Other people’s experiences in doing business with you go a long way towards convincing new customers to take the plunge and choose to embrace your products and/or services.
Fix this by requesting testimonials from past or existing customers and displaying them proudly on your website.
Put the aforementioned tips into practice, and your lead generation rates are sure to soar faster than you ever thought possible!