Instagram has become one of the most important tools for socially endorsing yourself and your brand. With the high user engagement level, Instagram is skyrocketing these days as a social media platform. This is the reason why people look forward to it as a potential marketing campaign as well. A great lead and a little research can help you grab a great audience for your Instagram profile. Want to know how?
Let us take an insight to the 5 most promising techniques which could help you grow your Instagram audience.
1. Get a theme.
If you maintain your account with a particular theme the chances of getting more followers who are interested in it are frequent. Make sure that you are clear about your brand and serve the contents which are interesting and more engaging. You might need to perform little research as what your probable viewers want to see. This can be achieved by viewing the profile of your competitors and the kind of content they are posting.
The tagline is- engagement is the key.
2. Maintain the consistency.
As per a study the more you post contents on Instagram the more likes and followers you get. Posting only the pictures which are perfect for delivering the message you want to convey are important. It has been observed that posting around 5 to 6 posts every week help to make you popular and increase the followers’ growth rate to a great extent. To increase the good number of followers, The Small Business Blog has some great ways to direct you.
But for the sake of posting lot of content don’t fall into the trap of posting worthless ones. Always remember that quality is far more important than quantity.
3. Hashtags work always.
Instagram is popular for the hashtags. Instagram allows you to use around 30 hashtags in one post. Once you have used the right hashtags in your picture the chances of it getting toggled in the explorer page when one searches become more prominent. Hashtags give you the chance to get exposed to more people and this, in turn, helps build more audience.
Local hashtags are a perfect way to increase your local audience. Hashtagging your place and locality could expose you to the local people more and this again could help getting more audience.
4. An alluring bio.
Your bio is your foremost introduction people see. Instagram allows you to write your bio artistically in 160 characters. These characters could either attract the users to follow you or deter them from your page. The better your bio would be the more clicks you might achieve.
It is advised to play with your bio more frequently. Also, you can change or alter your bio every now and then to see what works and what not. The importance of bio can never be underestimated. A crisp bio with the right use of the words could compel people to follow you.
5. Strong call to action.
Most of the time people tell about their brand through the pictures but do not tell what to do with it and where to go. This is when a good CTA could help. From your bio to your posts, a strong call to action can tell them where to visit to get more of your brand.
Big brands used to direct people to the homepage of their website in every post and also in the bio. A good caption using witty lines and directing the people straightforwardly to the website is the most effective way to get more audience and also to make your brand endorsed.
So, if you manage your profile with these points in mind the chances of getting more audience become probable. But before trying them, keeping your profile public is also very important. This would make your page open to every user so that they can follow you easily.