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5 Beauty Trends to Watch Out for in 2020

With the dawning of a new decade, it’s time to take stock of the skincare and beauty trends set to make a splash this year. The last decade saw a few drastic shifts in the beauty industry. From the transformation of marketing to social media to the ever more impressive technological advancements used to make our products, the 2010s were a transformative decade for beauty.

2020 is set to be another year of new trends, looks, and products. Here are our top five predictions for 2020’s biggest beauty trends.

Going all-natural

2019 saw an increase in interest in natural beauty productions. We predict that in 2020, organic, vegan ingredients will continue to shoot into prominence. Many people credit Gwyneth Paltrow as the influencer behind the rise of natural beauty. Her skepticism of the beauty industry’s use of chemicals and paragons encouraged many to switch to an “all-natural’ beauty routine.

Natural products are safer and healthier for the skin. The natural products at Zona Bellezza are some of the most popular beauty products in Italy. Its products are made with a range of natural ingredients that nourish and protect the skin from UV rays and pollution.

Bold neon colors

Expect to see lots of bright, neon color palettes this year. Whether it be a bright turquoise eyeshadow, a yellow winged eyeliner, or a bright pink lipstick, this year is all about big, bold colors. Give this exciting and unusual style a try for a futuristic, psychedelic look that is sure to turn some heads.

A classic red lip

A classic red lip is one of those beauty trends that never really goes out of style. A bold red lip can transform any outfit and it goes with literally anything. Wearing a statement red lip will make you feel sophisticated and put together.

Ombré eyeshadow

Ombré eyeshadow is a powerful look. In 2020, you’ll see bold color combinations unlike any you’ve seen before. Pick two contrasting colors and blend them together in a gradient over the eye.


This is another skincare trend set to make big waves this year. The skin microbiome is the community of tiny organisms that live on the skin, including bacteria and fungi. While this probably sounds utterly disgusting, these organisms are a crucial part of our skin’s health.

While certain products damage the microbiome creation an unhealthy imbalance in the skin leading to skin conditions like acne and premature wrinkles, other products are designed to work in tandem with the microbiome. Keep an eye out for products loaded with probiotics, and prebiotics to start taking care of your skin microbiome.


2020 is looking like an exciting year for the beauty industry. Be sure to check out natural skincare products with probiotics to keep your skin healthy and youthful. With a good base to work with, you’ll be able to try a few of the bold new beauty trends we’ve listed above. Enjoy experimenting with color this year and you will be on-trend!