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This Summer’s Most Popular Dresses

With each new season comes a new wave of trends and a switch in clothing collections. Keeping up with the ever-changing seasons and the fashion trends that come with them can sometimes be a challenge, as you make sure you’ve got the exact pieces on your shelves ready for your customers. With summer well and truly only around the corner, you might be on the hunt for the key summer pieces to complete your collection in time.

Summer brings with it the promise of sunshine and rising temperatures, and your clothing collection should reflect that. With that in mind, summer dresses should be high on your wish list for your latest collection. Day dresses are a hugely popular choice for the summer season, but which styles should you be adding to your rails this time?

Casual dresses

Summer calls for a number of different designs and styles, depending on the occasion. The season of color and print, your summer collection should include an array of easy-to-wear, casual dresses that are just as appealing for the next family BBQ as they are for date night.

Including a selection of casual dresses is the perfect solution to building a versatile summer collection for your shoppers. From bold prints to subtler designs, casual dresses can include a number of styles from embroidered, frill detail, Bardot or the classic bodycon!

Whether it’s for a workwear collection or the holiday edition of your stock, casual dresses offer the perfect balance of sophistication and versatility.

Floral dresses

It goes without saying that summer is the season for floral prints; it works very well and always looks great in the sunshine. When stocking up for your summer collection, you need your go-to pieces that everyone will love. Floral dresses are a winning addition to any shelf, so why not consider adding a few variations for a bit of choice?

Crochet dresses

The summer season gives us room to experiment with different materials and use different designs to what we saw in winter. Crochet is a hugely popular material often worn on holiday or at festivals, reminiscent of beach boho vibes. Crochet dresses are a cool alternative to other day dresses, allowing you to embrace the summer weather.

A woven or knitted pattern, crochet provides that element of texture that your collection might be missing. Usually made in white for that extra summery effect, crochet dresses are a stunning essential for the upcoming season.

Maxi dresses

Women’s maxi dresses are the ultimate summer outfit. Whether it’s worn as a cover-up on the beach or for an evening dinner, a maxi dress has a definite holiday feel. This makes it a must-have for your summer clothing collection, with everyone starting to shop for their next big holiday!

Maxi dresses are renowned for their eye-catching prints and flowing style, often with a split up the leg for effect. Whether it’s super feminine with a lace finish, or a striking floral design, maxi dresses have endless room for creativity.

So, when you’re updating your collection, consider this summer’s most popular dresses.