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Adriana Lima, Doutzen Kroes, Natasha Poly and Joan Smalls for “H&M”

Four of the most popular models in the world are the stars of the newest H&M campaign. The Swedish brand released one photograph of the newest spring/summer 2015 campaign and announced that the video will premiere online on April, 30.

“This collection has everything I love for the summer: bikinis for the long days at the beach and flowy with romantic prints for endless nights with friends”, explains Pernilla Wohlfahrt, the head of the design department at H&M.

Adriana Lima, Doutzen Kroes, Natasha Poly and Joan Smalls will promote the new boho collection.

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Don`t miss the newest H&M spring collection: Urban Spring Fashion from H&M