Online presence is vital for any brand. 61% of the customers today do not shop from a store that does not have a website. While the majority of the customers still prefer retail outlets, online shopping is slowly taking precedence.
Omnichannel is a sales approach where multiple avenues are integrated to give the customers a wholesome shopping experience. You can be shopping from a website or a physical store. Your shopping experience will be seamless. Each brand has its unique strategy in creating an omnichannel experience. The unique step each brand takes is what sets them apart from all the other brands in the market. What they have in common is creating an appealing user interface to attract more customers. The latest trend called retail visual merchandising has made this possible.
#1 Apple
Apple has done a lot to ensure that the user is more than satisfied on the product front. They also claim that the mobile app and the physical stores feed each other all the required information to boost their sales. For example, a customer can use the app to book an appointment at one Apple’s Genius bar. It even alerts them about when the technician is available. Among its many other functions, it informs the customer to collect a product they had ordered for. When at the store, it pulls up all the relevant information about the order instantly.
#2 Disney
They have omni channel planned up to the tiniest detail. The trip planning on the website and the mobile app is well designed and easy to use. Once you book a trip, you can use the My Disney experience tool to plan your trip and secure fast passes too. It even allows you to see the estimated wait time at each of the locations. The tool also allows you to book your hotel rooms and order food creating a wholesome experience.
#3 Oasis
This UK fashion retail store has integrated its website, mobile app, and the physical store to create a simple yet engaging shopping experience. The brick-and-mortar store has sales associates that use their iPads to give you all the details regarding any given product. These iPads also act as cash register making the billing part effortless.
#4 Starbucks
The international brand has come up with an innovative mobile app that lets you place the order before you get to the location. You can even find the nearest Starbucks to you using this app. It will show you the directions and give you details about the wait time too. You can pay for your order using the Starbucks card itself. They even have plenty of rewards and loyalty points for regular customers. The app in itself is very appealing to the eye proving why retail visual merchandising is an essential factor in attracting the customer.
#5 Chipotle
This Mexican grill restaurant allows customers to order food online and pick it up from the nearest location. The orders can be placed from their official mobile app too. Once you create your account, you can track orders and save favorites. This will makes ordering the next time a lot easier. The app is simple to use and attractive to look at.
#6 Sephora
This cosmetic brand has many perks for their loyal customers. The “My beauty bag” feature they provide allows you to access your purchase history and loved products through your mobile device. There are even reward points provided on the beauty bags. You can save items in your cart and re-order items easily.
These brands have made use of multiple channels and integrated the data collected from all of them to improve a seamless user experience. The experience rendered to the customers is what brings them back to the same store to make more purchases. These brands are striving to create a more personalized experience for their shoppers through outstanding omni-channel techniques. You will find that they have focused on user experience and integrated retail visual merchandising into their marketing techniques.